Author: Anthea » Sat Jun 15, 2013 11:21 am
Cadbury voted coolest brand by young Brits ahead of Apple, Facebook and GoogleThe rest of the top 20 blow away the myth 16 to 34-year-olds are an “I want” generation hooked on shiny gizmos
Chocolate maker Cadbury has pipped hi-tech giants Apple, Google and Facebook to become the coolest brand for trendy young Brits.
And the rest of the top 20 blow away the myth 16 to 34-year-olds are an “I want” generation hooked on shiny gizmos.
It shows traditional labels from Heinz beans to Walkers crisps are closer to their hearts.
The Generation Y and Brand Loyalty report found despite the hype around pricey must-have products such as smartphones and games consoles, affordable treats were rated higher.
Apple just scraped into the top 20 at 19 with video games by Nintendo (67), Sony (73) and Microsoft (80) well down the list.
Instead, Pringles, Walkers, Coke, Galaxy and Kellogg’s were in the top 10 of the top 100 compiled by marketing website Woot! Media.
McDonald’s was the under-35s’ favourite fast food restaurant and they preferred Ben & Jerry’s ice cream to Haagen-Dazs.
The BBC was voted the best entertainment channel ahead of Channel 4 which traditionally caters for youth culture.
Supermarket chain Tesco hovered outside the top 20 at 21, 14 places ahead of Sainsbury’s and 18 above Asda.
Smirnoff vodka was the young people’s best booze brand, ahead of Baileys, Jack Daniel’s, Budweiser and Bulmers.
Social networking failed to make a huge impression with Facebook at number 10, but Twitter was way down at 69, behind traditionally older generation brands Marks & Spencer and John Lewis.
Nike was the coolest clothing brand at number 40 with rival Adidas at 50.
Woot! Media said: “Our research shows the young are surprisingly more fond of traditional brands.”
Top 20 cool brands
1.
Cadbury2. Amazon
3. Pringles
4. Walkers
5. Heinz
6. Google
7. Coca Cola
8. Galaxy
9. Kellogg’s
10. Facebook
11. Kit Kat
12. YouTube
13. Maltesers
14. BBC
15. Ben & Jerry’s
16. McDonald’s
17. McVitie’s
18. Nestle
19. Apple
20. Mars
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